Monday, 27 April 2009

10 simple seo mistakes that will damage your ranking

When your website has high search engine ranking, you will see many benefits. Although seo can be a little hard to get the hang of, there are simple seo mistakes you should avoid.

1. Using the wrong keywords

Keyword research is the starting point for your seo campaign. Get this wrong and it is over before you have begun. Make sure the keywords you target are used by searchers and are relevant to your niche.

2. Forgetting to use title tags

This is a common one often overlooked by beginners. Title tags are important and must be different on every page of your website.

3. Too much flash

Flash cannot be read by googles bots. If you are going to use flash, it is essential that you also use the html mark-up for it.

4. Back link spamming

A mistake even those claiming to be the best are making. SEO changes all the time, link farms are not liked by google. You need to spend your time getting one way links from high pr websites.

5. Overdoing the keywords

Your content must make sense. If you try and over do the keywords you will get penalized by Google quickly. What you write must flow.

6. Keyword density must stay below 5%

7. Duplicate content. If you use content that has been used elsewhere, you will get your website sand boxed by Google. Search engines love fresh content.

8. Poor website navigation

Your sites navigation and links must be clean and unbroken. Your visitors and search engine bots must be able to find their way around your site.

9. Using only images for headers

Headers are the first thing Google bots see. Take advantage of this and use your keywords in the h1 and h2 headers.

10. Unreliable web hosting. Cheap may please your wallet but it will annoy your visitors and stop you getting high search engine ranking. Google will think your website is not there if it happens to crawl your site during an outage!

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